The advertiser received automated campaign exports but struggled to interpret their contents and use them for decisions.
Web & data / CASE STUDY
From campaign exports to a readable decision.
Paid-media performance dashboard
MY CONTRIBUTION
Built an interactive performance dashboard from advertising campaign CSV exports.
CSV → UIreadable performance view
EXPLORE THE SYSTEM
Change the audience or period to see the sample data update.
INTERACTIVE PROOF / SAMPLE DATA
Synthetic dataCampaign performance
A recreated dashboard. These are invented figures, not client results. All amounts are CAD.
Spend$7,600.00
Conversions220
Cost per acquisition$34.55
12.7% lower CPA compared with July for this audience selection.
SPEND BY ASSET GROUPCAD · selected period
| Asset group | Spend | Conversions | CPA |
|---|---|---|---|
| Prospecting | $2,400.00 | 60 | $40.00 |
| Remarketing | $1,200.00 | 48 | $25.00 |
| Shopping | $3,200.00 | 80 | $40.00 |
| Retention | $800.00 | 32 | $25.00 |
Present spend, conversions, and cost per acquisition by asset group and audience segment, with period-over-period comparison in one interface.
A dashboard the client could read directly, bringing campaign performance and comparisons together instead of requiring manual interpretation of recurring exports.
The public dashboard is a working recreation using synthetic records. Its filters, totals, and comparisons are calculated from that sample data and do not represent client campaign results.
A CLEAR SCOPE. A USEFUL NEXT STEP.What needs
What needs
to work better?
Tell me where things stand, what’s getting in the way, and what you need to happen next.
Discuss your project Ontario, Canada · English & Spanish